Posted: 20 / 08 / 2022

As part of their pride celebrations, Bradford Bulls wore a special home kit for their victory over Newcastle Thunder.

The colours: red, orange, yellow, green, blue and purple of the LGBT pride flag replaced the usual black sleeves, inspiring a convincing 36-20 win for the home side.

A rainbow of shirts, flags and banners brightened up the terraces of Odsal Stadium as fans roared their team back to winning ways. The Sedulo logo received a multicoloured make-over in support of the incredible message being sent out by the rugby club.

Senior designer at Sedulo Neil McAdam said,

“The journey we’ve been on with Bradford has been amazing. The club’s values are aligned with our brand’s and it was a proud moment for us to see our logo play a part in the celebrations.”