Sedulo Group appoints Chief Marketing Officer to drive brand and growth strategy

Posted: 21 / 10 / 2025

Sedulo Group, one of the UK’s fastest-growing business advisory firms, has announced the appointment of Liz Chapman as its new Chief Marketing Officer, based in the Manchester office.

Liz brings over 24 years of strategic leadership from the UK’s top media agencies, most recently in a senior role at Carat UK. She has been instrumental in shaping the voice and growth of some of Britain’s most recognisable consumer brands, including Virgin, Greggs, Holland & Barrett, and Co-op.

Her arrival is the latest in a leadership recruitment drive across the UK from Sedulo – who are closing in on £25m of turnover in 2025 – following the appointments of Ross Preston as Head of Audit and Ben Vaux as Corporate Tax Director in Leeds, and Simon O’Brien as Managing Partner in Birmingham.

At Sedulo, Liz will head up the marketing and events function, with a remit to formalise and monetise the team’s capabilities across both corporate and consumer sectors. Her appointment represents a strategic step in Sedulo’s continued growth and innovation, as the firm continues to expand their consultancy offering beyond financial advisory services.

On joining Sedulo, Liz Chapman said:

“I’m thrilled to be joining the Sedulo team. On its own the sheer scale of ambition and pace of change is exciting, but added to that, giving back is truly part of the Sedulo DNA. Having been a trustee of the Sedulo Foundation for the past year, I’ve seen first-hand how deeply the business cares about making a difference.

“That kind of purpose, combined with the opportunity to help shape the next chapter of growth, makes this a compelling move for me.”

Paul Cheetham-Karcz, Founder of Sedulo Group, added:

“Liz is a truly outstanding addition to our leadership team. Her experience in shaping some of the UK’s most iconic brands, combined with her innovative approach to technology and consumer engagement, will be a driving force in helping Sedulo elevate its profile and impact.

“This appointment further reinforces Sedulo’s commitment to investing in people and innovation as we continue to develop how we deliver world-class advisory services to our clients across the UK.”